Discussion about this post

User's avatar
Moody Millennial's avatar

Ellsworth Toohey has the right strategy in 2020+ (from a purely pragmatic view). People's attention spans are lower. Most people cannot watch a video longer than two minutes. A book? Most likely not.

.

It is all about dealing with the current reality and being pragmatic. It also gets into a grey area, where is the line drawn between marketing and propaganda (Edward Bernays)?

Marketing/propaganda is powerful. If something is perceived as being "popular" or "cool" or whatever else, most people (especially younger people), will go along with it.

Expand full comment
Jerome's avatar

Your essay brought back wonderful memories of reading both books a few times starting in high school. Huge influence on my life and politics. Would be great if AI could write an Ayn Rand book about Margaret Thatcher

Expand full comment
2 more comments...

No posts